A walking encyclopedia. She has long worked as a marketer for large and renowned brands, so she knows all the tricks used to deceive and convince clients to buy useless goods. She is cynical, doesn’t take anyone’s word and is ruthless to those whose ads are misleading. She is fierce but impersonal. Should you be a decent and conscientious manufacturer, she will recommend your products to millions of our readers. Each review of useful gadgets that she composes is preceded by a full-scale investigation engaging scientists, proven facts and research. She will explain in detail whether you should trust innovations, how to use them properly, whether they are effective, and what results are expected.