IQOS | Smoking Device Review | Feedback From A 25-Year Smoker
I am a long-time smoker. I started smoking at the age of 15. And, dang it, I counted and it’s a disaster — I had been smoking a pack a day for more than 25 years! But in the summer of 2016, I switched to IQOS.
It all started when my friend, a former pathologist, quit smoking by force of will 7 years ago. He was telling me terrible stories about his post-mortem examinations of smokers and seeing their black lungs coated in black tar. He forced me to read Allen Carr five times. Nothing worked. I tried smoking e-cigarettes. But whether there is little nicotine or a huge glass tube failed to mimic the sensation of smoking, all that didn’t help. I kept on smoking conventional cigarettes anyway.
The smoker's morning cough. My “smoker's morning cough” was the final straw. From the outside, it was heard very well but I was always having excuses, saying that I probably caught a chill. Then, having realized that I could not be daunted, he remembered that there was such thing as “vaporizers” for drug addicts and started searching whether the Chinese hit upon the idea of inventing similar cool stuff for tobacco.
As it turned out, it was not crafty and entrepreneurial Chinese who came up with that idea but the Swiss! Philip Morris himself decided not to miss us, those who determined to quit smoking but provide us with a safer alternative.
Of course, one may argue that they aren’t that noble :). I have already got hooked on Icos, smoke a pack of sticks per day. The tube started malfunctioning every six months and a new one has to be purchased. So, it becomes a costly affair. But in our case, heavy smokers are unable to quit smoking by force of will, this is the only safest for lungs option at the moment.
The point is that it contains nicotine. Whereas there is neither burnt paper nor tar which settle in lungs and are the most dangerous.
First impressions of iQOS Cigarette
To conduct our first test, we went to the IQOS mobile unit in one of the malls. To be honest, I didn’t believe that I would like an option without puffs of smoke, burnt paper, and burning bitterness in the mouth after inhaling. I thought I would try it and say: “Thanks, but too little of nicotine” and would quietly go outside to smoke a conventional cigarette. But. I had a smoke. I said: “Thanks, I'll think about it” and went around the shops. And what do you think? I had no desire to go out to smoke a conventional cigarette! I calmly wandered around the mall for two hours. Then I assumed it was random. I went back to the mobile unit and I had to smoke again. And again that was enough for two hours. So I gave up and purchased my first IQOS smoking device.
SMOKERS, ALWAYS REMEMBER THAT USING EVEN THIS KIND OF TOBACCO IS DANGEROUS FOR YOUR HEALTH. CIGARETTES ARE ADDICTIVE.
Two months of living with IQOS cigarettes: the taste of tobacco, cough and tar
Taste sensations from tobacco are a bit strange: a sourish flavour. Unusual but one habituates to it. Glad that Philip Morris IQOS makes heat sticks (cigarettes) in Switzerland from normal tobacco. I hope that they will go on producing IQOS heat sticks there and will not shift production to other countries where cheap tobacco can be muddled.
It tastes sourish but feels like smoking a pipe or cigar, with just tobacco being burnt, not the paper. Its aroma is cool as well, the taste of good pipe tobacco. Very subtle. That is why it can be easily smoked both at home and in the company of other people. This smell does not annoy non-smokers in no way.
But above all is the taste in your mouth! No stink, no bitterness or irritation.
Cough. Once I started smoking IQOS cigarettes, my smoker’s morning cough has immediately gone away.
The first two months I always carried a pack of conventional cigarettes in my bag. But it was of use just a couple of times when the IQOS heatstick was running low. Then I purchased a second IQOS cigarette.
Conventional cigarettes. A couple of times I tried to resume smoking conventional cigarettes but it really sucks now! It seemed like a horde of jerboas had just pooped in my mouth. I felt like I was stinking tobacco myself. Fingers stank as well. Anyway, I have got a sense that I do not enjoy it anymore.
What does the filter look like? No burnt paper. Little tar. When evaporated, all the tar remains on the tobacco wrapping paper where the tobacco comes into contact with the heating element. Look at a picture below — these are three broken sticks where you can see that even the middle of the filter is slightly yellow. While outside the filter is paper white.
What are the downsides of IQOS?
The major downside is its high price. Over the course of the year and a half, I threw away as many as 3 IQOS cigarettes. One set ended up with a broken lid. In the second set, a stick broke while in the third one, it went blunt. Generally, the main problem of IQOS smoking devices is in its sticks (the heating element) going blunt too quickly (approximately in six months) that cuts through tobacco in the stick. When blunt, it doesn't cut through tobacco anymore but, instead, squeezes it.
Humidity. If it is dry around, the tobacco in the cigarette does not burn to the stick and can be easily cleaned with a brush. However, in case you have got into a country with a high level of humidity, tobacco and tar harden and have to be cleaned with an iron stick out of the device. When we went on holiday to the United Arab Emirates, I had a hard time. While normally I clean the cigarette once a week, there I had to do it on a daily basis! It is such a hassle! Since I was constantly cleaning it with an iron stick, not a brush, the heating stick has eventually broken.
My verdict:
Yesterday I left it at home and had to bum a cigarette. You know, after the first whiff, I said: “God bless Philip Morris that invented IQOS.”
Where Can You Buy IQOS Smoking Devices?
IQOS heat-not-burn tobacco product is available either in IQOS stores or mobile units at partner’s stores. By the way, here in London, the fourth IQOS Philip Morris store was opened in High Street Kensington in February.
Now, where IQOS smoking devices are commercially available?
- Prices for IQOS cigarettes (kits) in the UK are about €30 - €40
I was curious to know where else IQOS cigarettes can be purchased and the list I found is really impressive! The list includes the following countries: UK, Germany, USA, Australia, Canada, Bulgaria, Croatia, Slovak Republic, Slovenia, Czech Republic, Poland, Romania, Denmark, France, Greece, Cyprus, Italy, Lithuania, the Netherlands, Portugal, Spain, Switzerland, Andorra, The Canary Islands, Turkish Cyprus, Monaco, Curacao, Colombia, Guatemala, Israel, Japan, South Korea, New Zealand, Palestine, Kazakhstan, Russia, Ukraine, Serbia, South Africa, as well as in some Duty-Free shops.
SMOKERS, ALWAYS REMEMBER THAT USING EVEN THIS KIND OF TOBACCO IS DANGEROUS FOR YOUR HEALTH. OF COURSE, YOU SHOULD BETTER QUIT SMOKING.
How Do IQOS Heat-Not-Burn Tobacco Products Work?
IQOS smoking device works by heating tobacco and is based on 3 key elements – an IQOS heatstick, IQOS holder and a charger. The heatstick which is a heated tobacco unit should be inserted into the IQOS holder. the latter has an electronic heater inside.
The heating process is initiated easily, just press a button. They used heated tobacco unit should be removed from the IQOS holder and thrown away in a garbage bin. You will also have to recharge the holder from time to time. To this end, just connect it to the charger. The tobacco plug is intended specifically for heating and is produced from ground leaves of tobacco which are subsequently pressed in. A special heating blade which is controlled by electronics heats the tobacco. Temperatures are very high, about 350°C. At the same time, the level of temperature is automatically monitored so that the taste doesn’t alter. Besides, IQOS cigarette is protected from overheating. This function can be disabled though.
How long does it take heat to reach the heated tobacco unit? Fourteen puffs or about 6 minutes. You might find it problematic to recharge the IQOS holder as it should be done each time the unit is heated. However, there is a bigger battery which is sufficient for about twenty times. In order to charge this battery, plug it into a power outlet at home or whenever such opportunity is provided.
How Is IQOS Smoking Device Different From Other Cigarettes?
The idea of IQOS heat-not-burn tobacco product is that the tobacco is heated just to the extent sufficient for emitting an aromatic vapor containing nicotine. But for all that the tobacco isn’t burnt, which is a crucial point of the operation of IQOS cigarettes. The temperature level is twice as less as that in a conventional cigarette, which is why the latter releases dangerous chemicals while the IQOS smoking device does not. Instead, IQOS heat sticks ensure the true taste of tobacco. So, IQOS cigarette is smokeless but releases nicotine vapor.
Meanwhile, IQOS cigarettes should not be confused with electronic ones which are also promoted as an alternative to combusted cigarettes. IQOS smoking devices resemble e-cigarettes and both of them operate from batteries. The difference is that electronic cigarettes vaporize a liquid containing nicotine and mimic smoking, whereas a heat-not-burn tobacco product vaporizes real tobacco. That is why when smoking IQOS, you deal with a tobacco product that heats but doesn’t burn tobacco.
Best-Selling IQOS kits & Accessories in the UK| Comparative Table
Most Popular
IQOS 3 Duo Kit, Grey (Heat Not Burn technology)
- IQOS DUO is the most advanced IQOS to date, allowing for two consecutive uses between charges
- IQOS uses real tobacco. No liquid. Providing a real tobacco experience
- IQOS is a device that heats real tobacco without burning it, also known as Heat Not Burn technology
- IQOS produces no smoke or ash, and less smell
- The ceramic heating blade within IQOS heats tobacco from the core
- IQOS devices have been designed to work exclusively with tobacco sticks called HEETS, which can be purchased separately,For consumers who are looking for a menthol taste experience IQOS also offers menthol tobacco alternatives
- IQOS/HEETS are not risk-free. HEETS contain nicotine, which is addictive
IQOS 2.4 Plus Kit, Navy (Heat Not Burn technology)
- IQOS can only be used with specially designed tobacco sticks called HEETS, which must be purchased separately and are not available on Amazon
- IQOS uses innovative Heated Tobacco Technology that heats tobacco without burning it. Unlike e-cigarettes / vapes, IQOS uses real tobacco, not liquid. IQOS is a smoke free alternative to cigarettes
- By heating tobacco, IQOS creates tobacco vapour that dissipates more quickly than cigarette smoke
- Introducing the new IQOS 2.4 Plus with up to 35% faster holder charging, vibration alerts to communicate when the IQOS experience starts and ends.
- IQOS is for adult smokers only. IQOS is not risk-free. The best way to reduce tobacco related health risks is to quit tobacco use altogether.
- IQOS/HEETS are not risk-free. HEETS contain nicotine, which is addictive
IQOS 3 Duo Kit, White (Heat Not Burn technology)
- IQOS DUO is the most advanced IQOS to date, allowing for two consecutive uses between charges
- IQOS uses real tobacco. No liquid. Providing a real tobacco experience
- IQOS is a device that heats real tobacco without burning it, also known as Heat Not Burn technology
- IQOS produces no smoke or ash, and less smell
- The ceramic heating blade within IQOS heats tobacco from the core
- IQOS devices have been designed to work exclusively with tobacco sticks called HEETS, which can be purchased separately,For consumers who are looking for a menthol taste experience IQOS also offers menthol tobacco alternatives
- IQOS/HEETS are not risk-free. HEETS contain nicotine, which is addictive
IQOS Cleaning Sticks White Pack Size 30
- Clean your IQOS Holder with these individually wrapped, single-use cleaning sticks
- Wait for at least 30 seconds after use for the holder to cool before cleaning. Then take the cleaning sticks to gently but effectively remove tobacco residue from inside the holder
- When using the cleaning sticks, make sure to avoid the blade when doing so. Don’t forget to clean the cap, top and bottom
- For optimal performance and consistent taste, we recommend cleaning your device once a day
- To reduce our environmental impact and plastic waste, our cleaning sticks are now made from sustainable paper sources
IQOS Ceramic Tray, Black
- The IQOS Ceramic tray is a convenient way to dispose of your used tobacco sticks at home or work
- Crafted from high quality, durable materials
- IQOS Ceramic tray comes in both black and white finishes
- The ceramic tray has metallic and ceramic elements to compliment your colour scheme
- The tray has Dimensions of 10cm x 5cm x 5cm; and a weight of 200g
- IQOS/HEETS are not risk-free. HEETS contain nicotine, which is addictive
IQOS 2.4 Plus Leather Wallet, Grey, Size Small
- Compact genuine Italian leather wallet to store and protect your IQOS Essentials in style
- The pocket-sized organiser is compatible with IQOS 2.4 plus
- Available in both small and medium sizes
- This wallet makes it possible to charge the device and remove the holder while keeping them in the folio
- Available in brown, Black and grey
- Target gender: unisex; Unit count: 1.0; Unit count type: count; Number of pieces: 1
- IQOS/HEETS are not risk-free. HEETS contain nicotine, which is addictive
Other Popular
e-smoQ® Ashtray for IQOS 3 Duo, 2.4 and Multi | by Amazon EU
- High quality – the original e-smoQ ashtray is made of a solid, powder-coated stainless steel – is robust and durable.
- Innovative design: the simple and black housing with the rotating lid looks elegant and modern and fits in any environment
- Non-slip floor – thanks to the non-slip padding on the floor, the ashtray is suitable for all documents – it stands firmly anywhere and does not scratch
Cleaning sticks for IQOS®,50 cleaning pads for IQOS® 3/3 MULTI/ 2.4 Plus/ 2.4, maintenance holder, double head...
- ♛ 𝐂𝐀𝐁𝐋𝐄 𝐓𝐄𝐂𝐇𝐍𝐎𝐋𝐎𝐆𝐈𝐄𝐒 𝐗 𝐈𝐐𝐎𝐒 ♛ A single goal: to be able to present to the customer the real "previews" that the hi-tech and lifestyle market offers every day. An important catalog not for quantity but for the quality of the products and brands offered; in fact, the exclusive agreements with the main brands on the world market make it possible to propose refined and technologically advanced solutions.
- ◤ 𝑪𝑳𝑬𝑨𝑵𝑰𝑵𝑮 𝑺𝑻𝑰𝑪𝑲𝑺 ◥ Our Cleaning Sticks are studied down to the smallest detail to create the perfect combination of quality and practicality. You just need to use a single cotton swab to get your Holder in perfect shape without it going to ruin over time. Sticks certified for cleaning devices with tobacco heating.
- ◤𝑸𝑼𝑨𝑳𝑰𝑻𝒀 ◥ The sticks for cleaning your cigarette Rigid with the right elasticity to work and with a double head in cotton soaked in alcohol for a deep and delicate cleaning of your IQOS Holder.
- ◤𝑷𝑨𝑪𝑲𝑨𝑮𝑰𝑵𝑮◥ Cable Technologies differs from all for the breathtaking packaging of the products, thus making the product great for a gift. Inside the package you will find 50 Sticks that can be used with devices such as IQOS 3/3 DUO / 3 MULTI / 2.4 / 2.4 PLUS. Our poles are also compatible with GLO.
- ◤𝑮𝑼𝑨𝑹𝑨𝑵𝑻𝑬𝑬 𝑨𝑵𝑫 𝑹𝑬𝑳𝑰𝑨𝑩𝑰𝑳𝑰𝑻𝒀◥ Our Italian Brand offers you a customer service of the highest quality, with an Italian toll-free number available 24 hours a day for any information. Cable Technologies products are guaranteed for 2 years from the date of purchase. 𝑌𝑜𝑢𝑟 𝑠𝑎𝑡𝑖𝑠𝑓𝑎𝑐𝑡𝑖𝑜𝑛 𝑖𝑠 𝑜𝑢𝑟 𝑏𝑎𝑠𝑒.
YiTenn PU Leather Protective Case for IQOS IQOS 3/3 Duo, Chequered Beige, One Size,
- High quality: made of PU leather
- Practical design: magnetic cover, easy access to all ports, keep your kit and cigarette together
- Protective case: protects your cigarette from wear and tear, scratches, stains and scratches. Shockproof, scratch-proof, fingerprint
- Portable: compact size, light weight, easy to carry. Help your electronic cigarette when travelling, camping, hiking, etc. Clean and safe to hold
- If there is a problem, please contact us. We will reply to you within 24 hours and do our best to solve your problem. Thank you for your trust!
YiTenn Protective Case with Side Cover Case Set for IQOS 3/3 Duo, Silicone + ABS Plastic Accessories, light...
- High quality: made of silicone + ABS plastic, the case is very precisely processed and fits perfectly for your device
- Protective case: compact size, light weight (25 g), protects your cigarette from wear, scratches, stains and scratches. Shockproof, scratch-proof, fingerprint
- Practical design: easy access to all ports, cut-outs for the battery level, LEDs and USB charging port, so that charging is possible without removing the case
- Personalised colour: many colours are available, choose your favourite colour to decorate your device
- If there is a problem, please contact us. We will reply to you within 24 hours and do our best to solve your problem. Thank you for your trust!
YiTenn Protective Case with Side Cover Case Set for IQOS 3/3 Duo, Silicone + PU Leather Accessories, black,...
- High quality: made of silicone and PU leather, the case is very precisely processed and fits perfectly for your device
- Protective case: compact size, light weight (25 g), protects your cigarette from wear, scratches, stains and scratches. Shockproof, scratch-proof, fingerprint
- Practical design: easy access to all ports, cut-outs for the battery level, LEDs and USB charging port, so that charging is possible without removing the case
- Personalised colour: many colours are available, choose your favourite colour to decorate your device
- If there is a problem, please contact us. We will reply to you within 24 hours and do our best to solve your problem. Thank you for your trust!
DrafTor E-Cigarette Case, Case and Side Cover for I-Q-O-S 3.0, Silicone Cigarette Case, Scratch Resistant and...
- ✔ Function: Protects your cigarette from wear and tear, stains and scratches. Shockproof, scratch-proof, no fingerprints.
- ✔ Features: Compact size, lightweight, easy to carry. While travelling, camping, hiking, etc, helps keep your electronic cigarette clean and safe to carry / hold
- ✔ Materials: Made of high-quality leather and plastic, stylish and elegant colours.
- ✔ Selection: We have a range of cigarette cases for 3, come and choose your favourite
- ✔ Package includes: 1 x case and side cover case for I-Q-O-S 3.0
E Cigarette Case for IQOS 2.4, 2.4 Plus, 3.0, Duo Heets Canvas + Leather Cigarette Case
- Function: protect your cigarette from wear and tear, scratches, stains and scratches. Fingerprint shockproof, scratch resistant
- Material: high-quality leather + canvas, beautiful colours
- Features: compact size, light weight, easy to carry. Keeps your e-cigarette clean, safe and safe when travelling, camping, hiking etc.
- Package Included:1 x Cigarette Case
- CHOICE: We have a cigarette case for IQOS 2.4, IQOS 2.4plus, IQOS 3.0, choose your favorite color.
DrafTor E-Cigarette Case, PU Leather Cigarette Case for I-Q-O-S 3.0 with Magnetic Cover (Case Only), blue (Blue)...
- ✔FUNCTION: Protect your cigarette from wear and tear, scratches, stains and scratches. Shockproof, scratch-proof, fingerprint
- ✔Features: compact size, light weight, easy to carry. Help your electronic cigarette when travelling, camping, hiking, etc. Clean and safe to hold
- ✔Materials: Made of high quality leather and plastic, stylish and elegant colors
- ✔Selection: We have a range of cigarette cases, come and choose your favourite
- ✔Package includes: 1 x cigarette case for I-Q-O-S 3.0 with magnetic cover
ZUYOOK Soft PU Leather Case Cover Carry Case Cover Soft PU Leather Stylis Flower Pattern Protective Case Anti...
- 1,Product name: IQOS 3.0 PU laminated soft shell Material: TPU+PU material Classic series: 3 colors Weight: 21g Size: 12.5*4.5*3cm
- 2. Using high-quality ultra-migration leather, it feels comfortable, durable and scratch-resistant
- 3. Perfect design, can install machine, cigarette case and cleaner at the same time; When the machine does not need to be taken out, use the cigarette stick and charge and display the battery normally.
- 4. Anti-drop, protect the machine
- 5. The package includes: 1 * storage bag + Side cover
ZUYOOK Case Cover for IQOS 3.0 Duo Pouch Bag Compatible for Carry Case Cover Oxford Cloth Protective Case Cover...
- IQOS 3.0 convenient lanyard storage bag Colour 3 colors: black, blue, orange Weight: 53g, size: 120*65*45mm Material: PU leather
- 2. Using high-quality ultra-migration leather, it feels comfortable, durable and scratch-resistant
- 3. Perfect design, can install machine, cigarette case and cleaner at the same time; When the machine does not need to be taken out, use the cigarette stick and charge and display the battery normally.
- 4. Anti-drop, protect the machine
- 5. The package includes: 1 * storage bag + with a hanging ring
TOP 5 IQOS Accessories
This iQOS review will help you choose proper accessories for your heat not burn cigarette. A special cleaning liquid is indispensable for maintenance both of a cigarette itself and the cleaning brush where the tar normally remains. Given that you deal with an appliance, protective cases are needed for the pocket charger and the battery pack. Using them, you will avoid scratching, rusting and getting dust on iQOS. Another item, an iQOS cigarette holder, is actually a must-have accessory for anyone using this smoking device.
Cover for IQOS Pocket Charger
Since you need to recharge the device from time to time, take care of the charger. The best way of doing it is to purchase a case protecting the unit from dust and scratches. This product is perfectly suited to the task. Made in fine imitation leather, the cover ensures necessary protection. In addition, it is convenient as you can place there not just charger but heets and cleaner as well.
It has a reliable lid and magnetic closure. It is also convenient due to an open port allowing to charge IQOS cigarette without removing the charger from the case. You can carry this IQOS cigarette case with you anywhere, attaching it wherever you like with a carabiner ring. This is particularly essential when a person is on a trip. Due to a special transparent window, it is easy to check the charging status of the device. Moreover, you can press the buttons without obstruction while the charger is in the case.
Cover for IQOS: Check the current price
Hard Travel IQOS Case For Battery
This case is intended for RAVPower 26800mAh battery pack and ensures protection from dust, scratches and water. In addition, it is shockproof, which is a very helpful product property. The IQOS case is 7 x 3.7 x 1.7 inches in size, with the weight of 13.6 ounces.
When choosing the case for a battery pack, you should better be guided by the battery’s model rather than the dimensions of the case. “The case I have for the RAVPower 26800 mAn is listed as large. The battery pack fits very well in the case, with room in the top for a few cables. I have several other cases of various sizes for other items. If you have a different model battery pack order by full model name, not the size description,” a customer on suggests.
The case is very popular. It rates 4.7 out of 5 stars, with 80% of customers giving the product five stars. Buyers say that the product is strong enough to ensure protection and, at the same time, is convenient to store and perfectly fits RAVPower 22000mAh battery pack. Based on the customers’ experience, it is safe to say that the zipper is very sturdy and reliable.
Hard Travel IQOS Case For Battery: Check the current price
iQOS Cigarette Holder
A cool and stylish stuff! According to the seller, this item provides an easy access to major controls and ports. Since the iQOS holder case is made of silicone, it is soft and flexible. This item is white while other colors, blue and green, are also available. The IQOS cigarette holder is portable and lightweight, being 6 x 4 x 0.2 inches in size and weighing just 0.96 ounces. There is no reviews on yet but rest assured that this IQOS holder is a must-have for any IQOS accessories kit.
iQOS Cigarette Holder: Check the current price
Holder Charger for iQOS
This device is a very convenient way of charging your IQOS cigarette, just insert it in the device and wait for a while. And bingo! You may keep on using the fully charged IQOS cigarette. According to the seller, it takes from 3 to 5 minutes to charge the unit. Another essential advantage is that the charger is fireproof. The downside of the product lies in the need to connect the device to a power source to make it operate. It is 5.7 x 4 x 1.4 inches in size and weighs 2.88 ounces. No reviews regarding this item have been left so far.
Holder Charger for iQOS: Check the current price
The Cleaner Exclusive for IQOS
Maintenance always matters. Especially when it comes to devices. And doubly it is important for devices that touch your mouth! That is where this cleaner comes in handy for any iQOS user. It is developed exclusively for iQOS and should be used not only to clean cigarettes but the brush as well in order to avoid tar remaining on the cleaning brush.
What kind of effect does Cleaner give? Apart from cleaning the tar off, it removes odors, protects from rust, sterilizes and it is antistatic. The cleaning liquid itself is odorless and, therefore, it does not affect the taste of iQOS cigarettes. At the same time, the stuff is absolutely safe for people and does not stain or spoil metals. Nor did it have negative implications for the environment.
Now, how should you use this cleaning liquid? First, spray the brush approximately three times. Secondly, turn the brush and let the solution penetrate. Thirdly, remove the dirt. Fourthly, insert the holder and clean it. Fifthly, wipe off with a cotton bud. And, finally, clean the brushes.
Some Interesting Facts About Philip Morris IQOS
As there are ongoing disputes over weather iQOS smoking devices are harmful to people or not, it was the US government body that decided to draw a line under iQOS USA issue. In January 2018, the Food and Drug Administration advisory panel agreed that iQOS cigarettes “significantly reduce exposure to harmful or potentially harmful chemicals.” However, the panel highlighted that it did not imply that using Philip Morris iQOS reduces the risk of tobacco-related diseases. The problem is with the company that failed to present relative data confirming a harmful nature of this product. It was decided that iQOS still release toxicants but their level is much lower than that of conventional cigarettes.
For its part, Philip Morris insists that iQOS will save 90,000 human lives over the course of 20 years. There are 3 reasons the company refers to. First, iQOS produces less harmful chemicals. Secondly, when switching to iQOS smoking device and simultaneously ceasing smoking regular cigarettes, a person exposes herself or himself to a lesser risk. And, thirdly, scientific researches have confirmed that quitting smoking regular cigarettes and using instead the iQOS alternative really reduces exposure to dangerous substances.
However, last year, a study was presented at the American Heart Association’s Scientific Sessions, showing that despite lower person’s exposure to chemicals, the vapor produced by iQOS cigarettes has the similar negative impact on blood vessel function as smoking conventional cigarettes. So, be careful and do not perceive iQOS smoking device as a completely safe option.
UPD: 02/02/2019
A nice, fashionable, stylish new 3rd generation IQOS has hit the market now. I've got myself a big white one and a golden Slim Multi. What is fundamentally new about this thing? Its little brush! It is really more convenient than the old brush. This one has plastic and rubber teeth that can better clean the residue around the heating element. There is also a convenient improvement in the new unit which comes without a button, therefore, there is nothing to break. The stick is inserted on the side.
As for the gold Multi, things somehow did not work out with me. Well, I have bought it as it is stylish and nice. But basically, it has turned out to be quite unnecessary for me. It is designed for 10 consecutive smoking sessions, but this is probably needed only when a person is getting annoyed and smokes one by one. There is the second option: you are in a big company of friends having one IQOS. And everyone urgently wants to smoke. I have never found myself in such a situation, but it feels like it discharges more quickly than a regular IQOS, which is why I did not appreciate Multi.
Smoking kills, no matter how successfully it is marketed.